by Kim Martin | Dec 18, 2017 | Blog
Having coached writers for most of my adult life, I find that the greatest obstacle for most people in creating content, whether for a school assignment, a letter of application, a website, or a novel, is almost universally the same: getting started. I think the...
by Kim Martin | Dec 20, 2017 | Blog
For most people, responding to customer complaints is easier when their organization has actually made a mistake. A hearty apology followed by an explanation of how one has rectified the situation, as far as the writing goes, is fairly straightforward. What about...
by Kim Martin | Dec 20, 2017 | Blog
Recently I purchased eye glasses from a company whose target audience is clearly Millennial. Their stores are a mecca of a good-looking young people in Converse sneakers, eager to find the trendiest frames at a reasonable price. Polarized, scratch-free lenses come...
by Kim Martin | Dec 5, 2017 | Blog
Most prospective employers provide significant information about their organizational culture and values in position announcements themselves. Yet the most common mistake of applicants is to match a cover letter and résumé only to an employer’s required...
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